26 pupils from Richard Steffengymnasiet’s media program, mix with 1 Ylva Sundström from the GAME department and pour into a classroom on campus.
The result? A workshop on identifying target audiences, seeing niche markets and developing products to exploit them.
This was doubly fun and educational for us, as we got to work with a very different type of designers this time. There are enormous differences between students and pupils, game designers and game players. We are mostly exposed to active gamers, hobbyists. Only rarely do we get to talk with people who might not even be aware that they do play! It was fascinating hearing these young creatives reason about games and the games market.