Gamex 2013 press coverage

Teddy Sjöström, one of the developers behind Secrets of Grindea, getting interviewed in our booth at Gamex 2013.
Teddy Sjöström, one of the developers behind Secrets of Grindea, getting interviewed in our booth at Gamex 2013.

Just a round-up of publicity that we earned for our Gamex 2013 exhibition:

Gamex 2013

We have never done a better show than this! I designed a booth similar to this, but 6×10 meter. Håkan managed the booth’s internal layout and the student teams, while I focused on print materials, travel- & living arrangements, truck rental and planning our message. Felicia, Jerry, Adam, Marcus, Håkan and I came with from the staff. For the first time ever, we had a proper reception desk and constant staff representatives in the booth, which helped a lot!

4 of the 7 projects were first year groups. 2 of those are commercial projects (CoBots being released on Desura the day before Gamex opened). The interest from schools have never been lower. It was us, Skövde, BTH and one course presentation from KTH.

A genius move of ours was to bring our Oculus Rift.

Many, many people came to Gamex just to get a chance and try that. The “official” Oculus Rift booth (I believe it was actually PC Gamer) had *hours* of que. Since we never advertised ours, we only had 30 minutes or so at most. But it was enough to ensure our booth was constantly filled, and gave us a great, approachable audience. 🙂

King of The Thrill, one of the first year projects, is a clever browser based concept. You snap a photo of a QR code next to the monitor, and your phones browser instantly turns into a controller and connects you to the game. This team had so much fun with the people in line – often having 15-20 people simultaneously battling it out while waiting for their turn with the Oculus.

This happened a lot to our students. :)
And on that note, our teams were SO. FUCKING. GOOD. this year. Super professional. Helpful. No complainypants or slacking off at all. I was so proud of them that we arranged a spontaneous cake-party on the ferry, celebrating the good work on the way back to the island.

Coverage:
P4 Morgon
Svensk Indie på Gamex 2013: CoBots
Svensk Indie på Gamex 2013, King of Thrill
PowerGamer.se: Cobots & Tribal Marathon
GamingGrannar: King of the Thrill, Secrets of Grindia, Fly or Die
Sätrapôjk: CoBots, Secrets of Grindia
Linnéa Söderlund: Secrets of Grindia
Nördigt.nu podcast: GAME och King of the Thrill (0:39:20), CoBots (1:19:20)
Capishe.se: King of the Thrill
Capishe.se: Secrets of Grindea
Bossdungeon.com: CoBots
Bossdungeon.com: Fly or Die
Varvat.se: Little Warlock

Game On 2.0

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There were a ton of people at the premiere evening of Game On 2.0 in Sweden. Our booth was jam-packed with people the entire evening – great fun!

The exhibition has an entire room dedicated to the pre-console era. Hand helds and toys with LCD displays, crude (CRUDE) animations and ingeniously fake 3D-effects. These were amazing to get to try. They also let you play the Virtual Boy – a decently rare beast of the relatively modern games industry.

In the arcade section you could play Star Wars from 1983 (video). As a designer it’s humbling to see how they managed to distill the essence of Star Wars into something so technologically limited! And how efficient the experience is constructed! A full play through is less than 3 minutes, and sees you through a large scale space battle, intense X-Wing racing and finally the terrifying approach of the ventilation duct on the Death Star.

Saving the galaxy in less than 3 minutes!

If you ever need a definition of “aged well” – nothing will serve you better. And what a perfect argument for opening our archives and museums for games! An emulator would never convey the experience of the real deal; the fully articulated flight yoke is such a sense pleasure!

If you’re in Stockholm, set a few hours aside and go see this exhibition!

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GAME Recruitment Flyer 2013

We’ve just created a new recruitment brochure for the department. We’ll bring these with us to Tekniska Museet at the end of this week, and Gamex next week. But you can have a web-friendly PDF too, of course. 🙂

This years version skips the bit on entrepreneurship, incubators and startups. These are still very much a part of what we do, of course, but we feel it’s more important to talk about our expectations on incoming students, and give concrete tips on how to prepare for our educations.

And we’re of course very happy to put Genusföretagarna (“the Gender Businesses”) front-and-center. We know that our gaming communities are filled with diverse participants and as a mature education we are committed to the presence and contributions of all people. By proudly displaying we’re an ally and actively engage with the issues of inclusion, we can improve the experiences of all community members, and thereby improve the culture.

In short; the 2013 version is more serious, and more responsible. We hope it carries our message clearly, leaves a good impression and attracts the right kind of students. 🙂