Gamex is an entirely new game trade show – Swedens first – and took place for the first time last weekend in Stockholm. The show is somewhat smaller than the world-record holding GamesCom 😛 but still managed to pack some 28 000 visitors and 54 exhibitors during the three days.
One of Gamex greatest strength obviously, is allowing us to meet a Swedish audience just in time for next years study applications. It was a perfect match for us not only due to the obvious geographic benefits and common interests but also due to the huge audience diversity. It was very cool the way Gamex went out of their way to address a wider audience than these events usually attract. We saw a heavy emphasis on family-, party- and casual titles – allowing us to reach females, families and casual gamers. Just the type of material we need to build the talents of a modern gaming industry.
So even though it was a smaller event and lacked a business-to-business area we didn’t pull any punches.
We built a huge booth and brought along student projects matching the diverse audience: from the online children-friendly Fumbies, to the regular console title Pawns, the party friendly Vertigo and Abzolium, super casual Walkabout and the more “hardcore” Dwarfs, Cause of War and Gods of Steel. All of them represented by the student developers, of course.